The list of top mobile brands ranking includes Apple, Samsung, Vivo, Oppo, Xiaomi followed by Realme, Motorola, Honor etc. The leading global mobile phone brands comprise of players which have a strong global presence. Customers have a wide range of handsets to choose from the various offerings from the biggest mobile phone brands. Here is the list of the top 10 mobile brands in the world in 2023.
Rank 1. Samsung
Headquartered in Samsung town, Samsung electronics is a South Korean company and is a subsidiary of Samsung group.
Image: company website
Samsung mobile is market leader in the smartphone industry as it continuously strives to enhance product capabilities through its extensive R&D. Samsung has broadened its offerings for mid and lower priced smartphones to high-end mobile phones in the affluent segment.
Samsung is popular for its Samsung Galaxy smartphone range.
Samsung's Galaxy line of smartphones is its flagship line, with a range of models that cater to different budgets and needs. The latest models in the Galaxy line feature advanced features such as 5G connectivity, high-resolution displays, and multi-camera setups. Samsung's smartphones are powered by Android. In addition to its flagship smartphones, Samsung also produces mid-range and budget smartphones under the Galaxy A and Galaxy M series. These phones offer a more affordable alternative to the flagship models while still providing good performance and features. Samsung has also been known for its innovations with industry first examples like foldable smartphone, Galaxy Fold. Samsung is 1st in the list of top mobile brands 2023.
Units Shipped (Million) : ~260
Market Share ~21%
Rank 2. Apple
Apple maintains its top position in the smartphone industry as the most preferred brand.
Image: pixabay
Founded in 1976 by Steve Jobs and Ronald Wayne, Apple today is known for its classy iPhones.
Apple iPhones run on the iOS operating system, which is developed by Apple and is known for its intuitive interface and user-friendliness. iPhones are also known for their high-quality hardware, including high-resolution displays, advanced camera systems, and powerful processors that allow for smooth and fast performance. The brand has integration of the Apple ecosystem, which includes apps and services such as the App Store, iCloud, Apple Music, and Apple Pay, which allows a seamless customer experience. Apple has also focused on improving the cameras on its iPhones to take high quality photos & videos, with advanced features such as Night mode, Deep Fusion, and RAW mode.
Overall, Apple iPhones are known for their high-quality hardware, user-friendly interface, and integration with the Apple ecosystem, making them a popular choice among consumers who value quality and innovation in their smartphones. Apple is 2nd in the list of top mobile brands 2023.
Units Shipped (Million) : ~224
Market Share ~18%
Rank 3. Xiaomi
Xiaomi is one in all the quickest growing smartphone company in the world that manufactures smartphones, mobile apps, laptops.
Image: company website
Xiaomi was founded in 2010 by Lei Jun, and released its first smartphone in 2011, and since then Xiaomi has become the 8th largest smartphone manufacturer in the world. Xiaomi’s flagship brands are the Redmi and Mi series, which have grown significantly in popularity. Xiaomi has been able to create brand value owing to its focus on continuous innovation in technology. It also has been able to gain large market share due to its extensive advertising and marketing strategies especially in India and China to boost its sales of smartphones. With a consistent growth, Xiaomi is competing with the top global mobile brands in the world. In March 2018 Xiaomi launched Mi MIX 2S. Xiaomi’s MIUI 9 has in-built feature that allows users to do advanced customization. The company has been able to mark its presence in markets of India, China, Brazil, Singapore, Turkey, and Asian nation with its exclusive Mi and Redmi Series mobile phones. Xiaomi shipments of smartphones were around 90 million in 2017 and have able to create a big presence in the top 10 smartphone companies in the world and are known as the Apple of China. Xiaomi had a market share of 15.5% in 2017. Xiaomi is 3rd in the list of top mobile brands.
Units Shipped (Million) : ~152
Market Share ~12%
Rank 4. Oppo
China based Oppo mobile phone brand is one of the most prominent new companies in the world owned by BBK Electronics.
Image:https://www.flickr.com/photos/liewcf/38133039542
The Oppo company, which was formed in 2011, is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has produced a wide range of smartphones ranging from the low segment to targeting the affluent customer segments. Some of the most prominent phones brands by Oppo are Find 5, Find 7, N1, N3 etc. Oppo’s A77 model was launched in 2017. Oppo has managed to create a strong brand presence despite being a late entrant in the smartphone market. However, aggressive marketing and branding along with good product quality has enabled Oppo to be among the top mobile brands globally.
Oppo in 2017 became the official sponsor of the cricket team for India, which gave the brand massive credibility as well presence. More over, the company in India engaged with Bollywood celebrities who became the face of the brand. Apart from this, a strong distribution network covering more than 200,000 retailers has enabled the brand to have a strong reach within India itself. Oppo is 4th in the list of top mobile brands in world.
Units Shipped (Million) : 118
Market Share ~10%
Rank 5. Vivo
Vivo is a brand of smartphones, smartphone accessories, software, and online services based in China owned by BBK Electronics.
Image: company website
Started in 2009, this is the fastest growing smartphone company in the world having a strong global footprint with its wide mobile range. Vivo had recently developed Android-based software system known as Funtouch. Vivo entered the top mobile phone brands within the half quarter of 2017 with a worldwide market share of 10.7%. Some of the premium smartphones of Vivo are X series, V series as the middle-priced phones and the Y series as the low-end smartphones. In 2018 Vivo released exclusive smartphones X20 UD, the world's preliminary smartphone with a fingerprint scanner that utilized the "ClearID" technology. Celebrity endorsements, sponsorships have propelled the brand vale of Vivo. Vivo recently launched V9 mobile series that is similar to Apple’s iPhone X. Vivo is the first Android company to launch smartphones that features a notch display similar to Apple’s iPhone X that has a full view display with a notch on top. Vivo is 5th in the list of top mobile brands.
Units Shipped (Million) : ~99
Market Share ~8%